Hip Hop Brand Loyalty Important to Economy
| Hip Hop Brand Loyalty Important to Economy |
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| Written by Robert ID4334 |
| Tuesday, 29 April 2008 13:22 |
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Hip-hop and rap music has become part of mainstream American culture. "Urban Youth shoppers put a high priority on brand loyalty, and brands achieving the greatest success have formed a connection with hip hop artists," comments Tatjana Meerman, Publisher of Packaged Facts. "Significant sales can be attributed to products prominently featured in lyrics, spontaneously embraced by the hip-hop world and products that appear to be genuinely used by an artist prior to the relationship." There is a newly updated report from Packaged Facts, The Young Urban Consumer Market in the U.S., finds that Young Urban Consumers form a highly influential consumer segment that plays a major part in setting trends and determining fashion. Although originally formed in the inner-cities, hip hop culture has crossed over into suburbia. More than half, or 57%, of Urban Youth, age 12 to 34, are white, although the proportion of African Americans and Hispanics who are Young Urban Consumers is greater within their own ethnic segments than is the case for non-Hispanic Whites. This group is important to the U.S. economy. Aggregate income of these 37 million young urbanites will grow from $594 billion in 2007 to $684 billion in 2012, much of which will be spent on luxury items. At the core of the trendsetting power of Young Urban Consumers is their ability to influence the consumer choices of their friends. This demographic is among the first to try new things and spend their income on favorite product brands. Packaged Facts'' the Young Urban Consumer Market in the U.S. analyzes the consumer choices of the tens of millions of 12- to 34-year-olds that connect with hip-hop. This report provides an in-depth look at market size, trends and opportunities as well as the core values driving consumer behavior. It identifies all aspects of Young Urban life, including where they live, race, education, employment and income. For further information on this report from Packaged Facts visit: http://www.packagedfacts.com/Urban-Youth-Trendsetters-1692747/ For more information visit http://www.packagedfacts.com |
