Login



Sign up for TLA newsletter

Fill out your e-mail address
to receive our newsletter!
E-mail :

TLA's FEATURED ARTIST!





News Hip Hop Artist Entrepreneur Jay-Z Teams with Coke
Hip Hop Artist Entrepreneur Jay-Z Teams with Coke PDF Print E-mail
Written by Robert ID3296   
Tuesday, 06 February 2007 22:53

Hip Hop artist / entrepreneur Shawn "Jay-Z" Carter has joined forces with Cherry Coke to create an eye-catching hip hop designed appearance for the Cherry Coke brand.

On February 7, along with his Rocawear designers, Hip Hop artist / entrepreneur Shawn "Jay-Z" Carter will be on hand to unveil the redesigned Cherry Coke packaging for the first time at an exclusive party during Fashion Week. The new look for Cherry Coke, which is also featured on Cherry Coke Zero, is the first packaging update for the brand since 2002.

"Cherry Coke already tastes great, but we wanted to give the brand an energetic new look and feel," said Katie Bayne, senior vice president, Coca- Cola Brands, Coca-Cola North America. "By partnering with Rocawear and its founder Shawn "Jay-Z" Carter, we''ve been able to fuse design, fashion and music to create a hot new look and personality for Cherry Coke and Cherry Coke Zero."

"When Cherry Coke approached Rocawear about creating a completely new appearance, we knew we could help deliver a fresh approach for an iconic brand," said Jameel Spencer, Chief Marketing Officer, Rocawear. "We''ve designed an urban landscape and a contemporary cherry icon that together reinvent the Cherry Coke brand in a stylish, hip, youthful new way that reinforces its great taste."

The special Fashion Week Cherry Coke launch event will also showcase six artists who will reinterpret the brand's graphics in five different media. The participating artists -- sneaker-designer Dave White, photographer Shareif Ziyadat, digital artist and illustrator Nigel Dennis, sculptor Charlie Becker and lifestyle influencers Nick Poe and Jeff Roberts -- will unveil their interpretations of the Cherry Coke look at the event.

Joining Cherry Coke, Hip Hop artist / entrepreneur Shawn "Jay-Z" Carter and the five artists, attendees at the exclusive event will include a mix of celebrities, musicians, athletes, stylists and New York City tastemakers. Guests will enjoy specialty food pairings, signature cocktails, and ice cold Cherry Coke.

New Cherry Coke and Cherry Coke Zero packaging will be supported by a fully integrated marketing campaign, which includes a new 30-second television commercial that will debut on the February 14 episode of American Idol on FOX, plus radio, outdoor, and point-of-sale executions.

The vibrant, urban design for Cherry Coke features a stylized silver cityscape scattered with dark pink cherries on a graduated pink background. The motif for Cherry Coke Zero, which offers great Cherry Coke taste with zero calories, includes the same silver cityscape and cherries with pierced centers dotted across a predominately black background.

Web site: http://www.thecoca-colacompany.com/

 
News Hip Hop Artist Entrepreneur Jay-Z Teams with Coke

"This site is dedicated to the legacy of Tupac Shakur and all the other souljahs who dare to struggle; alive & dead"

The layout, text and images on this website are protected by (c) Copyright and may not be used or reproduced without written consent of [email protected]
No copyright is implied or expressed towards any of the pictures on the site except site images owned by ThugLifeArmy.com . ‘Hot linking’ of our content (images, text, audio and video) is strictly prohibited by law.
If our news articles are used we expect source credit and a live return link to be given to ThugLifeArmy.com.
The photograph of Tupac used on the home page is owned and copyrighted by Gobi. Photo is used with permission from Gobi to ThugLifeArmy.com. Many more of Gobi's photographs of Tupac can be seen in Gobi's book 'Thru My Eyes'.
Picture graphics and design are by [email protected] and [email protected] (Selphie)

Thug Life Army is a division of Star Sound Music Group®
7336 Santa Monica Boulevard, Suite 800 Hollywood, California 90046
E-mail: [email protected]
Privacy Policy | Contact Us | About Us | Sourcing Policy | DMCA | RSS Feed feed-image
(c) Copyright 2002-2020 www.thugelifearmy.com. All Rights Reserved